Cookie Policy

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include scripts that measure page use or campaign activity without necessarily storing a cookie. They can support essential website functions, remember choices and, where you agree, help measure website use or marketing performance.

2. How consent works

Essential cookies may be used without consent where they are strictly necessary for the website to work. Website analytics and marketing-measurement technologies are optional and remain disabled unless you actively consent to the relevant category.

Website analytics require Analytics consent. Marketing-measurement technologies require Marketing consent. Optional technologies are restricted to the production deployment and do not run on website previews.

3. Cookies currently used

4. Analytics technologies

With Analytics consent, optional website-measurement services help us understand how the website is used. They may process page views, referrers, interactions, browser or device characteristics, language and approximate location. Google Analytics may set the Google cookies listed above.

We use Microsoft Clarity to create behavioural metrics, heatmaps and session replays from interactions such as clicks, scrolling and mouse movement. Form inputs and dropdown values are masked and are not captured as readable content. Clarity is configured with advertising storage denied and is not connected to Microsoft Ads. See the Microsoft Privacy Statement for more information.

5. Marketing measurement and live chat

With Marketing consent, the website may use optional marketing-measurement technology to assess campaign engagement and support proportionate business-to-business marketing activity. HubSpot’s tracking code also provides the website’s live-chat widget. This may involve page, referrer, interaction, browser or device and approximate-location information. HubSpot remains completely unloaded, and the chat widget remains unavailable, unless Marketing consent is granted.

If you start a chat, HubSpot may also process the messages, qualification answers, name and email address you choose to provide. The chatflow asks for separate consent before you can send this information. The messagesUtk cookie is not set merely because the widget is displayed; it is controlled by the chatflow’s own consent settings.

6. Managing your choices

Use the Cookie settings button at the bottom of the website to accept, reject or change optional categories at any time. Withdrawing a category stops the relevant scripts from loading on the refreshed page. Analytics withdrawal tells Microsoft Clarity to deny analytics and advertising storage and erase its cookies, and removes accessible Google Analytics cookies set for this website. Marketing withdrawal asks HubSpot to revoke tracking-cookie consent, clears chat cookies and removes the chat widget before the page refreshes. You can additionally delete cookies through your browser settings.

7. Contact us

For questions about cookies or personal information, contact Automotivate Fleet Solutions Limited at sourcing@automotivate.co.uk or call 01865 20 30 40.