Listen first
Start with the operational outcome, not a vehicle we happen to have.
About Automotivate
Fleet complexity, made clearer.
We bring vehicle sourcing, conversion, finance and fleet support together so customers can focus on running their businesses.
Our mission
Make every step of the fleet journey simpler.
Automotivate was created by commercial-vehicle specialists who saw how much customer time was lost between manufacturers, dealers, converters, funders and disposal providers. Our answer is a transparent, friendly and joined-up service.
Our story
Independent thinking, backed by group strength.
Automotivate began in 2022 with a pressure-free approach to commercial vehicle sourcing and funding. The business joined Trek-Group in January 2026, adding wider manufacturing, conversion, dealership, parts and transport capability.
As an AFS franchise, Automotivate also benefits from an established asset-finance network with direct access to more than 100 funders.
2022Automotivate founded
2026Joined Trek-Group
100+AFS network funders
How we work
Clear advice. Commercial thinking. No pressure.
Explain clearly
Make costs, timescales, responsibilities and trade-offs visible.
Own the detail
Coordinate the moving parts and stay accountable throughout.
Part of Trek Group
Specialist fleet services, strengthened by the Trek-Group
Automotivate is proud to be part of Trek Group, bringing our customers the personal service and independent thinking they know us for, supported by wider knowledge and capability across commercial vehicles.
Being part of the group strengthens our access to vehicle manufacturing, specialist conversions, dealerships, parts and transport expertise. It means we can approach more complex fleet requirements collaboratively while keeping one clear Automotivate contact at the centre of the project.
Discover Trek Group →Your next vehicle starts here