Last updated: 23 September 2026

This policy applies when you use the Automotivate Leasing section of this website. It explains what cookies and similar technologies are, why Automotivate Leasing Limited uses them and how you can change your choices.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. Similar technologies include scripts that measure page use or campaign activity without necessarily storing a cookie. They can support essential website functions, remember choices and, where you agree, help measure website use or marketing performance.

2. How consent works

Essential technologies operate on customer-facing production pages. This includes Dynamo Tracking, which records visits attributed to Automotivate emails. Analytics and marketing-measurement technologies are optional and remain disabled unless you actively consent to the relevant category.

Analytics technologies require Analytics consent. Marketing-measurement technologies require Marketing consent. Optional technologies do not run on website preview deployments.

3. Technologies used in the leasing section

The providers and purposes currently used are described below. Optional categories remain off until you consent.

Category	Provider	Purpose	Typical duration
Essential	Automotivate	Stores cookie choices and supports essential website operation and security. Cannot be switched off where strictly necessary.	Up to 180 days
Analytics	Google Analytics 4	Distinguishes visitors and sessions for website-usage reporting.	Up to 2 years
Analytics	Microsoft Clarity	Provides behavioural metrics, heatmaps and masked session replays. Form inputs and dropdown values are not captured as readable content.	Up to 1 year
Analytics	Ahrefs Analytics	Provides aggregate website-traffic measurement.	Set by the provider
Marketing	HubSpot	Supports the live-chat widget and measures marketing-campaign engagement.	Up to 6 months
Essential	Dynamo Tracking	Records visits attributed to Automotivate emails on customer-facing production pages. Cannot be switched off in Cookie settings.	Set by the provider

4. Analytics technologies

With Analytics consent, optional services may process page views, referrers, interactions, browser or device characteristics, language and approximate location to help us understand and improve use of the leasing section.

Microsoft Clarity provides behavioural metrics, heatmaps and masked session replays from interactions such as clicks, scrolling and mouse movement. Form inputs and dropdown values are masked. Clarity advertising storage is denied and the project is not connected to Microsoft Ads. See the Microsoft Privacy Statement.

5. Essential email attribution

Dynamo Tracking records visits attributed to Automotivate email campaigns. It runs only on customer-facing production pages and cannot be switched off through Cookie settings.

6. Marketing measurement and live chat

With Marketing consent, HubSpot may support proportionate business-to-business marketing. HubSpot’s tracking code also provides the live-chat widget. HubSpot remains unloaded, and the chat widget remains unavailable, unless Marketing consent is granted.

If you start a chat, HubSpot may process messages, qualification answers, and any name or email address you choose to provide. The chatflow requests separate consent before this information can be sent.

7. Managing your choices

Use the Cookie settings button at the bottom of the website to accept, reject or change optional categories at any time. Withdrawing a category stops the relevant optional scripts from loading after the page refreshes. Dynamo Tracking remains active as an essential service on customer-facing production pages. You can also delete cookies through your browser settings.

8. Privacy and contact

See the Automotivate Leasing Privacy Policy for more information about how personal information is handled. For questions about cookies, email leasing@automotivate.co.uk or call 01865 20 30 40.

Cookie Policy